Brief.

Client – Airbnb

Media – OOH

The challenge – Airbnb and hotels have been competing for vacation rental bookings for years. Create a print ad highlighting the unique benefits of staying in an Airbnb instead of a hotel.

Insight – You're not going to remember a bland hotel. So make your trips memorable with Airbnb.

Result – The idea helped me get selected into the 2024 School of Thought cohort.