Brief.

Client: Airbnb

Media: OOH

The challenge: Airbnb and hotels have been competing for vacation rental bookings for years. Create a print ad highlighting the unique benefits of staying in an Airbnb instead of a hotel.

Insight: You're not going to remember a bland hotel. So make your trips memorable with Airbnb.

Result: The idea helped me secure a place in the 2024 School of Thought cohort.