Work.

Client: Palletower.

Media: Web copy, product descriptions.

Description: Palletower is Europe’s largest roll pallet and stillage manufacturer. While working agency-side, I wrote website copy that captures the brand’s professional, industry-leading tone of voice.

I also crafted plenty of benefit-focused product descriptions to highlight each item’s value and help Palletower stand out from competitors. This required in-depth research and collaboration with the client and internal teams.