Brief.

Client – TravelSupermarket.

Product – Short City Breaks for Xmas.

Audience – Adults 25-35.

Media – Posters and stunts.

Singe minded proposition – Experiences are better than things.

Insight – It’s simple: you won’t be reminiscing about buying items in years to come. So book a memory you won’t forget with Travel Supermarket this Christmas.

Result – Pitched at School of Thought, my idea was developed into a OHH/social media campaign.