Brief.

Client: TravelSupermarket.

Product: Short city breaks for Xmas.

Audience: Adults 25-35.

Media: Posters and stunts.

Single-minded proposition: Experiences are better than things.

Insight: It’s simple: you won’t be reminiscing about buying items in years to come. So book a memory you won’t forget with Travel Supermarket this Christmas.

Result: Pitched at School of Thought, my idea was developed into an OHH/social media campaign.